Overview
This workflow automates the analysis of week-over-week changes in Google Search Console keyword data, focusing on identifying significant movements across keyword segments. It is designed to help marketing and analytics teams quickly spot trends and shifts in search performance.
Key Features
- Automated Scheduling: Initiates data collection and analysis on a set schedule, ensuring timely insights.
- Data Retrieval: Uses HTTP requests to fetch prior and current week keyword data from Google Search Console.
- Data Processing: Employs multiple code nodes to label, flatten, and define week segments, enabling granular comparison.
- Conditional Logic: Utilizes 'If' nodes to filter for significant keyword movements, highlighting only impactful changes.
- Data Merging: Combines processed datasets for comprehensive reporting.
Benefits
- Time Savings: Eliminates manual data extraction and comparison, freeing up valuable analyst time.
- Actionable Insights: Quickly surfaces keywords with notable ranking changes, supporting agile SEO strategies.
- Consistency: Ensures regular, unbiased reporting with automated scheduling and logic.
Use Cases
- Weekly SEO performance monitoring
- Identifying high-impact keyword opportunities or threats
- Supporting content and marketing strategy adjustments
Integrations & Automation
- Integrates directly with Google Search Console via API
- Leverages n8n's scheduling, HTTP, and code nodes for robust automation
- Delivers reliable, repeatable analytics for marketing teams
