Overview
This workflow automates the process of identifying and re-engaging stale users by integrating Supabase, Google Sheets, Gmail, and AI-powered messaging. It is designed to streamline user outreach and improve engagement rates with minimal manual intervention.
Key Features
- Automated Scheduling: Uses scheduled triggers to periodically initiate the workflow.
- Data Collection & Deduplication: Fetches user data via HTTP requests, processes it, and removes duplicates to ensure clean lead lists.
- Google Sheets Integration: Updates and manages user data in Google Sheets, including clearing and updating lead information.
- AI-Powered Messaging: Utilizes Google Vertex Chat Model and an AI Agent to craft personalized re-engagement messages.
- Automated Email Outreach: Sends tailored emails to stale users through Gmail, increasing the likelihood of re-engagement.
Benefits
- Efficiency: Reduces manual effort in identifying and contacting inactive users.
- Personalization: Leverages AI to create context-aware messages, improving response rates.
- Centralized Tracking: Maintains a clear record of outreach efforts in Google Sheets for easy monitoring and follow-up.
- Scalability: Easily adapts to growing user bases and changing engagement strategies.
Use Cases
- Re-engaging dormant leads in sales or marketing pipelines.
- Automating follow-ups for SaaS platforms or e-commerce sites.
- Streamlining CRM processes for improved customer retention.
Integrations
- Supabase for user data storage
- Google Sheets for data management
- Gmail for email outreach
- Google Vertex AI for message generation
