Overview
This workflow automates the recovery of abandoned carts in Shopify by integrating Gmail, Google Sheets, and Twilio using a no-code approach. It streamlines customer follow-up, increasing conversion rates and reducing manual intervention.
Key Features
- Shopify Trigger: Detects when a cart is abandoned in real time.
- Automated Email & SMS: Sends a recovery email via Gmail, waits 24 hours, then sends an SMS reminder through Twilio if the cart remains abandoned.
- Checkout Status Check: Monitors if the customer completes the purchase after reminders.
- Logging: Records all interactions and outcomes in Google Sheets for tracking and analysis.
- Conditional Logic: Uses decision nodes to determine if further action is needed or if the cart is recovered naturally.
Benefits
- Increases Revenue: Recovers potentially lost sales by engaging customers through multiple channels.
- Saves Time: Eliminates manual follow-up, allowing staff to focus on higher-value tasks.
- Data-Driven Insights: Centralized logging in Google Sheets enables performance tracking and optimization.
- Seamless Integration: Connects popular platforms without coding, making it accessible for non-technical users.
Use Cases
- E-commerce stores aiming to boost conversion rates.
- Marketing teams seeking automated customer engagement.
- Businesses wanting actionable insights into cart abandonment trends.
