Overview
This workflow automates the segmentation of WooCommerce customers using RFM (Recency, Frequency, Monetary) analysis to support targeted marketing campaigns. It is designed to run weekly, ensuring customer segments are always up-to-date.
Key Features
- Automated Scheduling: Initiates weekly via a schedule trigger or manual start.
- WooCommerce Integration: Fetches recent order data directly from WooCommerce.
- RFM Analysis: Processes customer data to compute RFM scores and assign segments.
- Reporting: Generates a summary and builds a report page for easy review.
Benefits
- Enhanced Marketing Precision: Enables marketers to target customer segments based on purchasing behavior.
- Time Savings: Eliminates manual data extraction and analysis, reducing human error.
- Actionable Insights: Provides clear segmentation for personalized campaigns, improving ROI.
Use Cases
- Targeted Email Campaigns: Identify high-value or at-risk customers for specific promotions.
- Customer Retention: Focus retention efforts on segments likely to churn.
- Sales Analysis: Understand customer value distribution for strategic planning.
Integrations & Automation
- WooCommerce API: Seamlessly retrieves order data.
- Custom Code Nodes: Perform RFM calculations and generate HTML reports.
- Automated Reporting: Delivers up-to-date segment summaries for marketing teams.
