Overview
This workflow automates the monitoring of Meta Ads account balances and sends timely notifications when balances fall below a defined threshold. Alerts are delivered via WhatsApp or email, ensuring prompt action to avoid campaign interruptions.
Key Features
- Integrates with Meta Ads to fetch real-time balance data.
- Uses Google Sheets for logging and tracking balance history.
- Sends automated notifications through Gmail based on balance status.
- Supports batch processing and scheduled checks for efficiency.
- Customizable notification channels (WhatsApp or email).
Benefits
- Prevents ad campaign downtime by alerting stakeholders before balances run out.
- Reduces manual monitoring, saving time and minimizing human error.
- Ensures continuous ad performance and budget control.
- Centralizes balance tracking for easy auditing and reporting.
Use Cases
- Marketing teams managing multiple Meta Ads accounts.
- Agencies overseeing client ad spend and performance.
- Businesses seeking proactive budget management for digital advertising.
Integrations & Automation
The workflow leverages Meta Ads API, Google Sheets for data storage, and Gmail for notifications. It uses batch processing and scheduled triggers to automate the entire alerting process, delivering significant operational efficiency.