Overview
This workflow streamlines lead nurturing by automating personalized follow-up sequences across email and SMS channels. Triggered by a webhook, it extracts lead information and initiates a series of timely communications to maximize engagement.
Key Features
- Multi-Channel Outreach: Sends initial and follow-up messages via Gmail and Twilio SMS.
- Timed Follow-Ups: Incorporates 24-hour and 48-hour wait nodes to space out communications.
- Engagement Tracking: Monitors email clicks and marks leads as interested for further action.
- Conditional Logic: Uses 'if' nodes to tailor responses based on lead interactions.
Benefits
- Increased Efficiency: Automates repetitive follow-up tasks, saving valuable sales and marketing time.
- Higher Conversion Rates: Ensures no lead is missed and follow-ups are timely and consistent.
- Personalized Communication: Delivers targeted messages based on lead behavior and engagement.
Use Cases
- Sales Teams: Automate lead nurturing to boost pipeline velocity.
- Marketing Departments: Run drip campaigns for new sign-ups or inquiries.
- Agencies: Integrate with GoHighLevel for seamless CRM updates and lead management.
Integrations
- Gmail: For email outreach and follow-ups.
- Twilio: For SMS notifications and reminders.
- GoHighLevel: For CRM integration and lead tracking.
- Webhook: To trigger the workflow from external sources.
