Automated Google Analytics Reporting and Data Aggregation Workflow

Overview

This workflow automates the process of collecting, aggregating, and parsing Google Analytics data for weekly reporting. It streamlines the retrieval of key website metrics, including page engagement, search results, and country-specific views for both the current and prior week.

Key Features

• Automated triggers for scheduled or manual execution
• Multiple Google Analytics nodes to fetch diverse datasets (engagement, search, country views)
• Data aggregation and parsing for comparative analysis
• Custom code node for advanced data processing

Benefits

• Eliminates manual data extraction and report preparation
• Enables quick week-over-week performance comparisons
• Reduces errors and saves significant time for analytics teams
• Provides actionable insights for marketing and content strategies

Use Cases

• Weekly website performance reporting
• Marketing campaign analysis
• Audience segmentation by country
• Executive dashboards and KPI tracking

Integrations & Processes

The workflow leverages Google Analytics integration for data retrieval and uses n8n’s code and aggregation nodes for processing. This ensures seamless, reliable, and repeatable analytics reporting, empowering teams to make data-driven decisions efficiently.