Overview
This workflow streamlines the process of extracting competitor SERP (Search Engine Results Page) rankings from Google Search and storing the results in Google Sheets using Bright Data. It is designed for marketing and analytics teams seeking to monitor competitor visibility efficiently.
Key Features
- Automated Data Retrieval: Initiates on manual trigger, reads keyword lists from Google Sheets, and encodes them for safe web requests.
- Batch Processing: Handles large keyword sets by splitting them into manageable batches, optimizing API usage and speed.
- SERP Scraping: Uses Bright Data to fetch Google Search results for each keyword, extracting competitor ranking data from the HTML.
- Seamless Integration: Results are automatically written back to Google Sheets for easy access and further analysis.
Benefits
- Time Savings: Eliminates manual SERP checking, saving hours of repetitive work.
- Accuracy: Reduces human error by automating data extraction and processing.
- Scalability: Efficiently processes large keyword lists with batch handling.
- Actionable Insights: Provides up-to-date competitor ranking data for informed decision-making.
Use Cases
- SEO Performance Tracking: Monitor competitor rankings for targeted keywords.
- Market Research: Identify shifts in competitor visibility and search trends.
- Reporting: Automate regular updates for SEO and marketing reports.
Integrations
- Google Sheets for data storage
- Bright Data for SERP scraping
- n8n for workflow automation
