Overview
This workflow automates a daily customer win-back campaign by identifying high-churn risk customers and sending them personalized AI-generated offers via email. It leverages Google Sheets for data management, advanced filtering, and integrates with AI language models for dynamic offer creation.
Key Features
- Scheduled Automation: Runs daily to ensure timely engagement with at-risk customers.
- Data Integration: Fetches and updates customer data from Google Sheets.
- AI Offer Generation: Utilizes LangChain and Google Gemini LLMs to craft tailored win-back offers.
- Personalized Outreach: Sends customized emails through Gmail to eligible customers.
- Logging: Records sent offers for tracking and analysis.
Benefits
- Increases Retention: Proactively targets customers likely to churn, improving retention rates.
- Saves Time: Eliminates manual data review and email drafting, freeing up marketing resources.
- Enhances Personalization: AI-driven offers boost engagement and conversion potential.
- Improves Tracking: Systematic logging enables performance analysis and campaign optimization.
Use Cases
- E-commerce or SaaS businesses aiming to reduce churn.
- Marketing teams seeking scalable, automated re-engagement strategies.
- Organizations wanting to leverage AI for personalized customer communication.
