Automated Sales Lead Enrichment from Google Sheets to Trello Using BuiltWith

Overview

This workflow automates the enrichment of sales pipeline leads by integrating Google Sheets, BuiltWith, and Trello. It streamlines the process of gathering technology stack data for potential leads and organizing them efficiently for sales teams.

Key Features

• Automated Data Extraction: Reads domain lists from Google Sheets and fetches detailed technology stack information via the BuiltWith API.
• Data Processing: Utilizes custom code to extract and structure relevant tech stack details for each domain.
• Trello Integration: Automatically creates or updates Trello cards for each lead, embedding enriched technology data for easy access by sales teams.

Benefits

• Time Savings: Eliminates manual research and data entry, allowing sales teams to focus on high-value activities.
• Improved Lead Qualification: Provides deeper insights into each lead's technology usage, enabling more targeted outreach.
• Seamless Collaboration: Centralizes enriched lead data in Trello, enhancing team visibility and workflow efficiency.

Use Cases

• Sales Prospecting: Quickly qualify and prioritize leads based on their technology stack.
• Market Segmentation: Identify trends in technology adoption among prospects.
• CRM Enrichment: Enhance existing lead records with up-to-date tech stack information for better engagement strategies.