Overview
This workflow automates the process of verifying mailing address deliverability for new contacts added to Groundhogg CRM by leveraging Lob's address verification API. It ensures that only valid, deliverable addresses are stored and flagged in your CRM.
Key Features
- Webhook Trigger: Initiates the workflow when a new contact is added in Groundhogg.
- Address Field Preparation: Extracts and formats address data for verification.
- Lob API Integration: Sends address data to Lob for real-time deliverability checks.
- Conditional Logic: Uses a switch node to determine if the address is deliverable or not.
- CRM Update: Automatically updates the contact's deliverability status in Groundhogg based on verification results.
Benefits
- Improved Data Quality: Ensures only valid mailing addresses are stored, reducing returned mail and wasted resources.
- Time Savings: Eliminates manual address verification, streamlining onboarding and marketing processes.
- Seamless Integration: Connects Groundhogg CRM with Lob via API for smooth, automated workflows.
Use Cases
- Onboarding new customers or leads with verified addresses.
- Enhancing direct mail campaign effectiveness by targeting only deliverable addresses.
- Maintaining a clean, actionable CRM database for sales and marketing teams.
