Automated Lead Enrichment and Meeting Preparation with Bright Data, Calcom, and

Overview

This workflow automates the process of preparing for meetings by enriching lead data and updating CRM records. It leverages integrations with Bright Data, Calcom, and Airtable, alongside AI-powered enrichment and decision logic.

Key Features

• Webhook Trigger: Captures incoming meeting or lead data.
• Field Mapping & Filtering: Extracts and maps necessary fields, filtering leads based on LinkedIn presence.
• AI Enrichment: Utilizes OpenRouter Chat Model and LangChain agents to generate or edit lead bios and insights.
• Airtable Integration: Updates and adds enriched lead data directly into Airtable CRM tables.
• Event Routing: Uses switch logic to route events for further processing or CRM actions.

Benefits

• Time Savings: Automates manual research and data entry, reducing prep time for meetings.
• Data Quality: Ensures leads are enriched with up-to-date, AI-generated insights.
• Seamless Integration: Connects scheduling (Calcom), enrichment (Bright Data, AI), and CRM (Airtable) in one flow.

Use Cases

• Sales teams preparing for prospect meetings.
• Automated CRM enrichment for new leads.
• Streamlined onboarding for new contacts.