Automated B2B Lead Generation with AI Scoring and Email Outreach

Overview

This workflow automates the end-to-end B2B lead generation process by integrating data collection, AI-powered lead scoring, and targeted email outreach. It leverages Apollo for lead sourcing, GPT-4O for intelligent scoring, and Brevo for automated email campaigns.

Key Features

• Automated Lead Filtering: Filters leads to ensure only those with valid emails proceed.
• AI Scoring: Uses GPT-4O to evaluate and score leads based on custom criteria, enhancing lead quality.
• Database Integration: Utilizes NocoDB for structured lead data management and tracking.
• Web Data Enrichment: Integrates Crawl4AI for additional lead information and enrichment.
• Conditional Logic: Employs 'if' nodes to route leads based on scoring and readiness for outreach.
• Automated Outreach: Sends personalized emails via Brevo to high-potential leads.

Benefits

• Efficiency: Reduces manual effort in lead qualification and outreach.
• Accuracy: AI-driven scoring improves targeting and conversion rates.
• Scalability: Handles large volumes of leads with minimal human intervention.
• Seamless Integration: Connects multiple platforms for a unified workflow.

Use Cases

• B2B sales teams seeking to automate prospecting and follow-up.
• Marketing teams aiming to improve lead quality and campaign ROI.
• Organizations looking to scale outbound efforts with AI-driven insights.