Overview
This workflow automates the process of recovering abandoned shopping carts by sending a series of personalized recovery emails and tracking engagement analytics in Google Sheets.
Key Features
- Webhook Integration: Captures abandoned cart events in real time.
- Qualification Logic: Filters and qualifies carts for recovery based on custom criteria.
- Automated Email Sequence: Sends up to three recovery emails at strategic intervals (1 hour, 24 hours, and 72 hours after abandonment) via Gmail.
- Analytics Tracking: Logs recovery attempts and outcomes in Google Sheets for performance analysis.
Benefits
- Increases Revenue: Recovers potentially lost sales by re-engaging customers.
- Saves Time: Eliminates manual follow-up with automated, timely email sequences.
- Data-Driven Decisions: Provides actionable insights through analytics tracking.
- Seamless Integration: Leverages Gmail for communication and Google Sheets for reporting without additional tools.
Use Cases
- E-commerce stores aiming to boost conversion rates by recovering abandoned carts.
- Marketing teams seeking to automate customer re-engagement workflows.
- Businesses wanting to analyze and optimize their cart recovery strategies using real-time data.
